Search engine optimization and its importance to digital businesses undeniably demand no introduction. Unfortunately, some merchandisers overlook crucial aspects of SEO that lead to a loss of potential customers. Image SEO is something that must never be taken lightly, especially if you run an e-commerce website. Have you ever thought about why your brand product photographs don’t show up in Google’s picture research? It might be because your web photos were not optimized properly. Whether you want to bulk image resizer for your website or change the image file format, using an authentic editing tool like bulkimageresizer is a worthwhile option. Read ahead to know about everything related to image SEO.
What Does an Image SEO Mean?
Image SEO is nothing but a simple technique to well-optimize the photographs on your business website, ensuring that they are much easier for different search engines to find and read. It will consequently improve not only the visibility but the overall rankings of your written content in search engines too. In other words, image SEO also refers to the process of reducing the size of your photographs, making use of the appropriate filenames, picture attributes, alignments, captions, and dimensions to make your web photographs ready for social networking platforms.
How Important is Image SEO?
When employed correctly, fully-optimized visuals can leave positive advantages for the ranking of your business site. Utilizing proper photo SEO tags help with various things as given below.
● Fast Website Load Time
No denying that large-sized photos de-escalate the speed of your web pages, leading to a decline in user experience. It indicates that reducing the size of your web photographs is of considerable importance for image SEO. Image size is directly linked to the page loading time.
● Better User Experience
Ensure to generate SEO-friendly photos for your website to leave a more than optimal impact on the user experience. You can improve the bounce rate by using small-sized web images. If there is an utter need to reduce your picture size, use an authentic bulk image compressor tool.
● Make Your Content Viral
Photographs that tell the story and are highly relevant tend to go viral more. For example, a person is saving a drowning child, and a picture is clicked at that time. Now this photo has much relevance to the situation and is enough to tell the whole story with no need for written text.
● High Results in Image Search
You might be aware that Google image search has now acquired a lot more popularity than ever. Approximately 60% of netizens browsing through photographs on search engines are more likely to look for authentic sources. Image SEO brings in a lot of organic traffic to your website.
Image SEO Tips
Following are some most effective photo optimization tips to garner your digital business:
1. Picture Popularity
Picture popularity is also considered a most important factor for image SEO. If a photograph is commonly used everywhere on the internet, it must be so popular, right? This is the reason popular pictures tend to rank high. Including related photos about the same brand product, with similar written text in the picture helps rank your web images at the top in Google. Not only this but doing so will help you make your business page more authoritative and relevant.
2. Use the Right Format
There are a plethora of image file formats that you can use for your business site. However, JPEG and PNG are more widely used. For instance, SVG is responsive and light, GIF is used for animation, PNG produces high-quality pictures but with large sizes, Webp is the only photo file format that is supported by both Firefox and Chrome, and JPEG is ideal. You can utilize a precise bulk image converter to make any kind of photograph file format conversion within seconds.
3. Create Unique Images
One of the critical picture optimization practices is to make certain that your product photographs are not copied. Being an entrepreneur, it must be your foremost target to upload unique and higher-quality photos on your website. In case Google finds any of your web pictures copied, your site will get penalized immediately, de-ranking your business site. Ensure to generate mobile-friendly, highly-interactive, and fully-optimized images for your brand.
4. Choose the Right Captions
Captions and Alt texts are also the two most significant elements of image search engine optimization. Placing the web photograph with relevant captions is important to improve the overall ranking results of your brand site. It is considered a great opportunity to not only emphasize keywords but also the call to action. Choose the correct captions to increase accessibility for end-users with visual impairments, leaving a much escalated user experience.
If your web content is highly optimized, coupled with original photographs and you are also following the above-mentioned tips. Then, everything will certainly begin to fall into the right place. In case you wish to stand out from digital marketing competitors, never take image SEO for granted. You can avail of the accurate bulkimageresizer tool for either resizing your desired photos, changing their file formats, or compressing the pictures with retained image quality.